

The retail frozen food market is now growing 7.0% year on year and is within touching distance of hitting the £5 billion mark, according to the latest data from TNS Worldpanel.
More than half (56%) of food-to-go consumers decide where to purchase based primarily on the quality or freshness of products such as sandwiches, wraps and salads, compared to a third (31%) who choose their store based on price.
The market report also found that there has been a sharp fall in sales of certain products, including fruit, bread and bakery products, soft drinks and prepared foodstuffs, although even in these sectors, some brands are bucking the recessionary trend.
On a more positive note, there has been dynamic growth in sales of organic food through farmers' markets where figures increased an estimated 18.6% to £23.7 million last year.
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