Blumenthal makeover for Little Chef mascot

24th July 2009, 4:10pm

Little Chef's iconic mascot is to receive the Heston Blumenthal treatment to resemble the famous chef.

The makeover follows Blumenthal's revamp of the chain's Popham branch, televised on Channel 4's 'Big Chef Takes On Little Chef'.

'Fat Charlie' is being given a proper chef's jacket and a pair of glasses but is sticking to his chubby appearance, however, after customers rejected suggestions of slimming him down.

Blumenthal's menu will be rolled out to Little Chef restaurants in York and Kettering next week with a follow-up of the TV series to be broadcast on Channel 4 later this year.

Little Chef chief executive Ian Pegler said the show "was a huge hit and the fact that there has been so much interest in a further episode and what happens next is a great indication of how fondly the media and the public view Little Chef".

Related Articles:

• 28 Oct 2009 - Little Chef introduces Grant water baths in new style restaurants
• 14 Oct 2009 - The Heston Menu rescues Little Chef from administration
• 19 Aug 2009 - Blumenthal and Ramsay score high in Good Food Guide
• 07 Jul 2009 - Little Chef announces roll out of Heston Blumenthal project
• 03 Feb 2009 - Celebrity chefs are 'out of touch' with Britons
• 28 Nov 2008 - Little Chef gains a big chef
• 04 May 2007 - WHAT'S THE FUTURE FOR ROADSIDE DINERS?

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