Call for entries - 2011 British Smoothie Championships

16th June 2011, 9:00am

lunch!, the UK's food-to-go trade show, has revealed that entries are now open for its annual British Smoothie Championships.

Submissions will be accepted until 26 August 2011, with shortlisted finalists invited to compete live at the event, at Old Billingsgate, London, on Thursday 29 September.

Chris Brazier, event manager of lunch!, said: "The British Smoothie Championships offer a brilliant opportunity for us to recognise the wealth of creativity – and teamwork – that goes in to making a fresh smoothie taste so uniquely delicious."

"Aside from being a popular hit with visitors at the show, one of the biggest successes of this live competition is that it highlights how proud the finalists are to compete on their team's behalf and exactly how much winning means to everyone involved."

Last year's winner, Vimal DePala from Shaketastic, wowed the audience with his 'Eastern Envy' creation, which combined lychee, melon, and freshly squeezed pear juice, spiced with ginger, coriander and lemon grass.

The winning prize will include a Vitamix Quiet One Blender worth over £1,000, courtesy of the British Smoothie Championships sponsor Magrini.

Entry forms are available to download from www.lunchshow.co.uk/wp-content/uploads/smoothie_champs_low-res.pdf.  To be eligible to enter the awards, individuals must make smoothies from fresh or frozen ingredients, in a blender, in a commercial environment, in front of customers.

The 12 shortlisted finalists will be notified after 26 August.  The British Smoothie The heats will be judged by 10 randomly-selected members of the audience, while the final will be judged by a panel of leading industry personalities.  Voting will be based on taste, innovation, originality, best use of ingredients, and presentation.

Related Articles:

• 12 May 2011 - Visitor registration opens early for lunch! Show
• 31 Aug 2010 - Big names from the out-of-home food market expected at Lunch! 2010

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