Carling beer achieves Red Tractor certification

10th June 2010, 11:55am

Carling, the UK's No 1 Lager, has announced its Red Tractor certification for its barley at the annual Cereals trade show in Royston, Cambridgeshire.

Carling now carries the Red Tractor mark on all its multi-pack boxes and will be carrying the logo on its cans later this year.

Matthew Read, chairman of the Red Tractor Assurance Scheme for Crops and Sugar Beet, said: "We are really proud to have such a leading UK brand join our Red Tractor scheme. It shows the growing importance for big brands such as Carling to choose quality farm assured ingredients. 

"The Red Tractor logo on pack gives consumers complete confidence about the strict standards of production and the inclusion of the Union Flag ensures it was farmed and processed in the UK."

Jerry Dyson, Carling's sourcing manager, added: "We're really pleased to be able to tell our customers that 100% of our barley has met the high quality standards set by Red Tractor throughout its production, from grain to glass.
 
"Last summer, Carling signed 70 UK growers up to a three-year deal to supply 20,000 tonnes of barley direct to the company as part of our 100% British Barley campaign.  Now the Red Tractor logo features on our packaging, we can demonstrate to customers this ongoing commitment to Red Tractor farmers and their quality products."

The Red Tractor mark now appears on over £10 billion worth of fresh food and drink in the UK and is an independent verification that the product has been made to high quality standards from farm to shelf.

Red Tractor Week takes place between 14th- 20th June.

Related Articles:

• 07 Oct 2010 - Primary school pupil from Mortlake wins Red Tractor competition
• 18 Jun 2010 - Red Tractor facts
• 03 Feb 2010 - Carling reveals three year deal with Scottish Rugby

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