

Written by serial entrepreneur David Lester, 'How They Started in Tough Times' features 25 well-known businesses including Charlton House, Moonpig, LinkedIn, Specsavers and Penguin.
Based on research and direct interviews, Lester reveals the story behind the UK's top businesses – how they started up in tough times; the struggles they faced; the opportunities they grasped and how they became the huge successes that they are today.
Lester said: "The smart companies featured in How They Started in Tough Times have profited from the new opportunities that economic uncertainty has presented. The book celebrates innovation and aims to provide inspiration and encouragement to other entrepreneurs struggling in the current economic climate. Businesses that handle crises well, not only survive, but often thrive."
Charlton House is a good example; established at the height of a recession in 1991 by Robyn and Tim Jones, Charlton House now has an annual turnover of £75 million and employs almost 2,000 people nationwide. Clients include the RIBA, the corporate headquarters of Sony United Kingdom Ltd and the Mansion House.
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