Crusts: How much do kids throw away?

As millions of kids head back to school with their packed lunches, Hovis Invisible Crust has discovered that fussy UK kids are leaving enough bread crusts to cover more than 14 football pitches every day. We look at how much they really throw away...

• Every day over 10.5 million crusts are thrown away
• Every 8 days there would be enough wasted crusts to go around the equator
• Cutting crusts off wastes on average 40% of the loaf
• Laid end to end, these lost crusts would stretch for over 3,000 miles - enough to travel the entire way around the coast of mainland Britain every four days.
• Every day the UK generates the equivalent weight in wasted crusts of 2 blue whales.
• If two and a half months worth of wasted crusts were laid end to end, they would reach to the moon.
• Every 44 days enough bread to cover the City of London's square mile is being binned.
• Fussiness is the main reason kids don't eat their crusts (46%). Reasons for this range from disliking the colour of the crust (8%) to laziness (11%).
•  4% of parents said their children don't eat crusts because the children believe their hair will go curly.
• 42% of respondents use unwanted crusts to feed local birds and ducks. More worryingly, however, the same amount goes straight into the bin.