Flavour Infusion

29th January 2009, 9:58am

With demand for fresh, healthy Mediterranean cuisine growing at a rapid rate and with the popularity of Italian Food growing by 7% year on year in the UK1, caterers can benefit from offering an Italian flavour to menu offerings.

What's more, celebrity chefs are upping the ante by using more premium and unusual ingredients, so chefs are under mounting pressure to deliver the goods for a more sophisticated palate.

The new Prep Premium range of Infused Oils from AAK Foodservice has been designed to offer chefs a quick and flavour rich solution that is versatile and can be used alone, as an ingredient or marinade, drizzled simply over salads or tossed through pasta or served in a ramekin as a dipping oil.

With glass bottles rarely being acceptable in kitchens Prep Premium is the first brand to bring to the market a 1 litre PET Catering Pack which offers an ideal back of house solution. The packaging features a non drip drizzle cap and is extremely light whilst being strong and durable and offers the advantage of being 100% recyclable.

Available in flavours typically used in Mediterranean cuisine, Garlic, Basil, Chilli and Lemon, the oils are created using a unique infusion process combining premium quality olive oil with 100% fresh ingredients, rather than synthetic flavourings.

The authentic flavour of the oils lends it self to a variety of dishes that mean even the chefs with modest cooking skills can be sure to rustle up a tasty dish that 'Mama' would be proud of.

In the current climate with consumers having less disposable income it is key that outlets offer something to keep customers coming back for more. Says Rachel Neale, Foodservice Marketing Manager for AAK Foodservice, "by adding interesting flavours and a personal touch to a menu, caterers can offer a point of difference over competitors. To drive trial of the new range we will be offering specific wholesaler promotions."

"Prep is the market leader in frying oils and has revolutionised caterer's attitudes to long life oils and good oil management. This is ultimately an extension of the range offering which we believe will add innovation to the sector."

Sensational Serving Ideas

Under Starters Orders
To add a bit of pizzazz to a classic Italian antipasti try serving Prep Premium Infused Oils with a selection of baked ciabatta, olives, marinated artichokes and more and watch mouths start to water.

Alternatively, try brushing thick slices of baguette with the Garlic infused oil before charring on a griddle for tasty garlic bread.

Alternatively, combine the Garlic and Chilli Oil with Prawns and offer something more that Prawn Cocktail.

Simple Mains
Combine cooked pasta, olives, tomatoes and mozzarella with the Basil infused oil for a delicious pasta dish.

Sensational Side Orders
Or, try roasting Potatoes or vegetables in the Garlic infused oil.

Turn up the heat
Chilli oil can be used in a variety of dishes so why not add some heat to keep your customers warm and festive?

For more information on the Prep Premium range from AAK Foodservice, visit www.aak.uk.com or call 01482 332100.