Tim Charles and Phil Rimmer, apetito Ltd

Frozen food producer apetito scores NACC Innovation Award

30th September 2010, 2:42pm

Apetitio, the frozen food producer to the care sector, has picked up the NACC Innovation Award for its “ground breaking” new range of soft and puréed food - which it claims is already “revolutionising the market”.

The range, which was only launched in January this year but has already seen sales top £1 million, was praised for its visual appeal – the meals have been designed to look like non-puréed food – as well as its taste and nutritional balance.

Apetito UK chief executive Paul Freeston said that his team was honoured to receive recognition for what is "widely believed to be a world-first" in creating meals that allow patients with swallowing difficulties – known as dysphagia - to dine with dignity and enjoyment.

Collecting the award, Freeston said: "With more than a million people, including stroke victims, cancer patients and those with dementia, suffering from dysphagia, catering has inherently been a challenge.

"The team has spent more than 18 months developing over 50 meals that have become an overnight success. And, what has truly inspired us is the heartfelt response from patients who are now enjoying their meal-times - something which sounds simple yet has had a major impact in their lives".

The accolade coincides with more success for the company, which also picked up two awards in partnership with East Sussex County Council for Health & Wellbeing and Marketing of National Community Meals on Wheels Week.

Related Articles:

• 23 Sep 2011 - NACC National Training & Development Forum 2011
• 23 Sep 2011 - NACC 2011 – a closer look
• 25 May 2011 - NACC launches petition to raise awareness of malnutrition
• 22 Sep 2010 - NACC reveals new initiative to raise standard of nutritional care for the elderly
• 26 Aug 2010 - apetito shortlisted in National Business Awards
• 19 Jul 2010 - NACC Care Cook of the Year winner announced
• 26 Mar 2010 - DERBYSHIRE RENEWS APETITO MEALS ON WHEELS CONTRACT
• 08 Feb 2010 - Healthcare chefs have their day

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