Happy Eggs launch in Little Chef

6th April 2009, 8:30am

As part of an on-going commitment to responsible farming Little Chef has linked up with ethical egg producer, the happy egg co., for its supply of free range eggs.

Happy eggs are now being used across the entire Little Chef menu for a three month period to enable customers to savour the delights of eggs laid by hens that enjoy only the highest standards of animal welfare.

The initiative is supported by a wide range of activities. Little Chef, which switched to free range eggs two years ago, has developed bespoke Easter games, including fun placemats, for families to play across its 175-strong restaurant estate and launched the 'Everyone's a Winner' scratchcard competition, with two million prizes being given away including the ultimate prize of a unique £3,000 Golden Egg.

From next Friday (April 10^th), the happy egg co. will include a Little Chef voucher offering a free starter or dessert with every main meal inside every box of happy eggs sold in all major supermarkets.

All happy egg farms have plenty of green pasture and are equipped with an assortment of activities to enhance the birds' natural surroundings – from perching platforms to sandpits, swings and brashings.  A special team of 'fieldsmen' (experts in hen husbandry) also make regular visits to the farms.

Rob Newell, head of marketing, explained: "We are delighted to have teamed up with Little Chef - arguably one of Britain's most iconic brands - to enable diners to enjoy great tasting eggs laid by the happiest hens.  It is a fantastic opportunity to demonstrate that Happy Eggs are not just the best choice for the hens but also the breakfast plate!" 

Lindsay Howard, marketing director of Little Chef, continued: "April is one of Little Chef's busiest times so it is great that we can offer our customers a guilt-free Easter with eggs produced by hens that live the life of Riley.  We are proud to use quality ingredients and stock brands that champion food and family values and the happy egg co. is therefore a perfect fit with our brand."

The eggs are also available from Sainsbury's, Co-op, Tesco, Asda, Somerfield and Morrisons and cost from £1.58 for six medium eggs.  For more information on the range, visit www.thehappyegg.co.uk.

Related Articles:

• 25 May 2010 - The European Safety Bureau adds Little Chef restaurant chain to its portfolio
• 30 Apr 2010 - The happy egg co. scoops two accolades
• 28 Oct 2009 - Little Chef introduces Grant water baths in new style restaurants
• 14 Oct 2009 - The Heston Menu rescues Little Chef from administration
• 30 Jun 2009 - Little Chef boss to do spin-off programme
• 28 Nov 2008 - Little Chef gains a big chef

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