London 2012 will serve of British food at the Games

8th December 2009, 2:16pm

The London 2012 Organising Committee is pledging to serve 'the best of British' food during the Olympic and Paralympic Games.

The Food vision outlines plans to offer a wide range of food for all customers. A total of 14 million meals will be served during the Olympic and Paralympic Games, across 40 locations. It also aims to set new standards for catering at UK events, leaving a positive legacy for the future.

Included in the vision is the commitment that all dairy products, beef, lamb and poultry must be British. In addition, bananas, tea, coffee and sugar will be Fairtrade and traditional British cheese such as cheddar must be British.

The process to find catering suppliers is now underway, with opportunities listed through the London 2012 Business Network. The chosen caterers will join London 2012 commercial partners Coca-Cola, McDonald's and Cadbury, who will also be supplying food and drink and will provide the only branded products on sale.

London 2012 chief executive Paul Deighton said: "We want to ensure everyone at the Games has a fantastic experience and key to that is the food and drink that's available – we want it to be affordable, sustainable and celebrating the fantastic diversity and quality of what Britain has to offer.

"We also want to ensure that there is a great legacy for the catering industry in this country, ensuring it is even better equipped to provide quality, sustainable food and drink for events both large and small."

Related Articles:

• 26 Jul 2010 - Opportunity for UK food suppliers to present to London 2012
• 17 Sep 2007 - Olympics worth £2.1bn for tourism industry

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