MARKETING AWARD

4th May 2007, 11:56am

When its research revealed that 93% of event managers consider that an unusual or prestige venue is the most important factor in their planning and 88% of guests said it was the biggest influence on their decision to attend, Sodexho Prestige decided to launch a new, user-friendly website. With a portfolio of venues that includes classic British landmarks such as Blenheim Palace and Glamis Castle through to sporting occasions such as Royal Ascot and Henley Regatta it believes it has the venues organisers want and uses the new site to sell them. It was launched at key trade shows in 2006 and early bookings meant it achieved a return on investment of 55% in just three months. The aim of achieving 10,000 unique visitors a month was passed with the website attracting more than 25,000, while over a 1,000 new contacts were made and well over a quarter of a million pounds of new business was provisionally booked WINNER SODEXHO PRESTIGE 2007 NOMINEES BARTLETT MITCHELL SCOLAREST SODEXHO PRESTIGE PREVIOUS WINNERS 1995 Graham Hague, Blackpool, Wyre & Fylde NHS Trust 1996 Ahmed Jama, Preston Royal Hospital 1997 Pat Warwick, Birmingham Heartlands Hospital 1998 Mike Hall, Blackburn Hospital 1999 Stella Gardner, Southampton University Hospital 2000 Alison Innes-Farquhar, Westminster Healthcare 2001 Alison McCree, South Durham Healthcare NHS Trust 2002 Ian Robinson, NHS Estates 2003 Pam Miller, United Leeds Teaching Hospital 2004 Martin Cantor, Birmingham Heartlands & Solihull NHS Trust 2005 Ron McKenzie, County Durham & Darlington Acute Hospitals NHS Trust 2006 Janice Gillan, NHS Ayrshire & Arran

Related Articles:

• 01 Dec 2009 - Contract caterer bartlett mitchell accredited for its people focus