Making a 'FAIR' difference

18th September 2008, 12:37pm

Customers are already making a difference with over £170,000 raised over the last 18 months through the FAIR INSTANT and Save the Children partnership.

Due to this great success the 'FAIR' family has been extended with the introduction of four In - Cup varieties - FAIR CHOCOLATE, FAIR TEA, FAIR INSTANT and FAIR INSTANT Cappuccino.

With every cup sold, a 5p contribution goes to Save the Children supporting their education projects. FAIR INSTANT sales are already making a real difference to children's education programmes in the coffee growing region.

The FAIR TEA product is 100% Fairtrade tea from Tanzania, Kenya and Uganda, FAIR CHOCOLATE is made from Fairtrade cocoa and sugar while FAIR INSTANT is made from finest Fairtrade Arabica coffee beans. In addition to these products, the new brand FAIR GROUND has also just launched.

Austin Sugarman, Sales and Marketing Director says: 'The success achieved so far is amazing and we are very pleased to keep growing the family with more high quality products making a real difference to children's lives in coffee growing countries.'