Andy Phillips of Kellogg's Foodservice Solutions with Anna Fenten and Lucy Alexander

Marketing Award Winner 2007

2nd May 2007, 4:33pm

Sponsored by Kellogg's Foodservice Solutions

Sodexho Prestige

When its research revealed that 93% of event managers consider that an unusual or prestige venue is the most important factor in their planning and 88% of guests said it was the biggest influence on their decision to attend, Sodexho Prestige decided to launch a new, user-friendly website. With a portfolio of venues that includes classic British landmarks such as Blenheim Palace and Glamis Castle through to sporting occasions such as Royal Ascot and Henley Regatta it believes it has the venues organisers want and uses the new site to sell them. It was launched at key trade shows in 2006 and early bookings meant it achieved a return on investment of 55% in just three months. The aim of achieving 10,000 unique visitors a month was passed with the website attracting more than 25,000, while over a 1,000 new contacts were made and well over a quarter of a million pounds of new business was provisionally booked.