New Sales Director at United Biscuits

United Biscuits (UBUK), a leading manufacturer of bagged snacks, biscuits and cakes, has appointed Dave Pickup as Sales Director.

Dave comes to UBUK with a wealth of grocery retail experience having previously been a Divisional Sales Director at British Bakeries (Hovis) and Manor Bakeries at Premier Foods, and begins his role as of this week.

Benoit Testard, Managing Director of UBUK, commented: "This is a key role for the business so we are pleased to have someone with such a proven background to lead our Sales function. I am sure that Dave will inspire the Sales team to even greater success in the future."

Prior to his time at British Bakeries and Manor Bakeries, Dave held a variety of positions at Proctor and Gamble, including Channel Sales Director for a number of major retailers.

Dave Pickup comments: "I am delighted to join United Biscuits and am looking forward to the challenge of leading the biscuits and snacks sales division to reach and exceed our targets. With so many great household brands, it's a fantastic time to join UBUK and I am looking forward to quickly getting under the skin of the business."