New look Viva Milk from dairy experts Pritchitts

5th August 2010, 10:04am

Dairy experts Pritchitts has launched a new look for Viva, their flavoured milk, to appeal to school children of all ages.

And to coincide with Viva Milk's new look, Pritchitts is running a promotion to support milk consumption and kick off the new school term. The Viva Daily Win will be giving secondary school pupils the chance to win an iPod Shuffle – 'The first music player that talks to you' every day between the 2nd September and the 17th December 2010 (excluding half term).

Students can enter online to be in with a chance of winning. Full details are available at www.vivamilk.co.uk.

Simon Muschamp, head of marketing at Pritchitts said: "Milk plays such an important part in children's diets, which is why it is essential that schools are supported in communicating its health benefits and pupils are encouraged to drink more milk. 

"Pritchitts is committed to helping school caterers do just this with Viva Milk; through eye catching packaging, must have promotions and providing great tasty drinks that pupils love!"

Related Articles:

• 14 Oct 2011 - Pritchitts names winners of its “Magic Number” contest
• 27 Sep 2011 - Pritchitts offers iPad 2 Viva Daily Win promotion during National School Meals Week
• 19 Aug 2011 - Pritchitts cappuccino milk proves a hit with caterers and consumers
• 11 Jan 2011 - Pritchitts extends its Viva Daily Win promotion
• 09 Nov 2010 - College lecturer serves a classic dish to win Pritchitts Regional Recipes Competition
• 16 Sep 2010 - Pritchitts reveals the 12 best recipes in its Regional Recipe Competition
• 20 Aug 2010 - Winners of Pritchitts' 'My Viva' competition announced
• 22 Apr 2010 - Calling all chefs for Pritchitts' regional challenge
• 01 Apr 2010 - Calling all chefs for Pritchitts' regional challenge

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