Organic baby producer BabyDeli wins deal with Asda cafes

8th June 2010, 8:12am

Organic baby food producer BabyDeli has secured a deal worth £0.25m with Asda in-store cafes.

The deal means that parents will be able to offer their little ones a selection of BabyDeli purees and meals. The Babydeli products will be available in 230 venues nationwide. Prices range from £1 to £1.50

Asda, who launched the new range as part of the redevelopment of their portfolio of cafes, will be listing meals suitable for 4+ months, 7+ months and 10+ months including 'Dylan's Scrumptious Scrumpy Chicken', 'Hetty's Special Spaghetti' and 'Auntie Anne's Sweet Sticky Pud-Pud'.

Asda will be promoting the range using a combination of menus and instore and online communication in addition to linking in with the stores national Baby Week.

Nicholl Coy, Asda Café's customer planning manager, commented: "Our new format cafes offer a better dining experience for all our customers whatever their age. Asda is the first retailer to offer parents who feed their babies out of home a menu of options, and BabyDeli offers babies a product that's made in kitchens just like mum does at home.

"We subsidise the cost of the BabyDeli meals, so parents can make a selection that's both affordable and delicious – we're sure that the changes we've made to the cafes combined with the development of the food offer will mean a lot smiling babies (and their parents) in our cafes."

Related Articles:

• 17 Nov 2009 - Dobbies Garden Centre restaurants put BabyDeli on the menu
• 08 Jul 2009 - Baby food boosts sales at John Lewis instore restaurants

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@costsectorcatering.co.uk.