Overall sales rise by 8% across Charlton House restaurants

24th September 2009, 12:19pm

Britain's Got great Food', a Charlton House marketing initiative to promote and celebrate regional dishes from throughout the UK, has resulted in an overall sales increase of 8% across Charlton House staff restaurants.

The campaign kicked off on 1st June when Charlton House took their customers on a five-week culinary tour of the UK.  The independent caterers distributed special savings stamps booklets and awarded customers with stamps each time they purchased one of the featured dishes. The campaign was supported by a dedicated website with all of the dishes and recipes for people to try at home: www.britainsgotgreatfood.co.uk

The 40 finalists with the highest number of stamps saved met at London Zoo for the Grand Finale of Britain's Got Great Food on Tuesday 22nd September to compete for a luxury, culinary-themed weekend break of their choice.

The Finale included a food-themed 'fastest fingers on the buzzer' quiz, followed by "The Price is Right", a quiz where the finalists had to guess what certain food items cost in the 1970's. 

The highlight of the evening was when Paul Hurren, Charlton House director of operations – and a former pastry chef – iced a Union Jack flag onto a cake. Following the format of the popular TV show, 'The Generation Game', the five remaining finalists were given two minutes to complete the same task.  

Caroline Fry, managing director of Charlton House, said: "Our goal was to at least maintain sales levels so it really has surpassed all of our expectations, particularly when you consider that June turned out to be the hottest month on record for years, so our customers were even less likely to use their in-house facility during that period! 

"If we couple the financial improvement with the positive customer feedback and improved rapport between our staff and their customers, this has undoubtedly been a very successful promotion."

The launch of the campaign coincided with the final of the hit TV show, 'Britain's Got Talent'. The overall winner was Ibrahim Barclay, a software developer with BUPA in Sunbury, Middlesex.

Related Articles:

• 07 Sep 2009 - Charlton House gains £11m worth of business
• 24 Jul 2009 - Charlton House water sales support seeds for Africa
• 15 Jun 2009 - Charlton House launches bag for life scheme
• 29 May 2009 - Charlton House wins contract with Ladbrokes
• 07 May 2009 - Charlton House appoints sixth board member

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@costsectorcatering.co.uk.