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SUIT YOURSELF WITH DENNY’S

12th May 2008, 12:32pm

Denny’s, well known as the market leading chefswear and front of house supplier, has linked with tailoring experts Brook Taverner to offer a truly functional high quality corporate fashion collection with modern styling.

Having supplied corporate wear to prestigious businesses including the Royal Opera House, The Barbican Centre and Lloyds of London, Denny's managing director Nick Jubert comments; "Uniforms play a vital part in creating and conveying a positive brand image. From a classic waistcoat through to a stylishly tailored suit, Denny's understand the importance of providing corporate uniform that performs consistently whilst providing a high standard of presentation."

Denny's believe that a corporate uniform should be easy care, easy to wear and above all – comfortable.

"We have used innovative, high tec fabrics that rate highly for durability. Uniform should be fit for purpose and comfortable to wear," continues Nick "and the part that uniform plays in staff morale shouldn't be under estimated. Wearers are often expected to accept an unflattering solution that makes minimal concessions for different shapes, sizes and even gender."

Denny's have four top selling collections available in a wide range of tailored jackets, waistcoats, skirts and trousers in sizes 8-26 and a choice of 3 fittings, short, regular and long, all available from stock.

With high staff turnover being a fact of life within the hospitality industry it is important to be able to purchase replacement uniform quickly. Nick explains, "We carry a significant depth of stock to support all our lines. They are specially designed for restaurant and hotel staff to ensure a perfect fit at affordable prices.

Unlike bespoke uniforms which require long lead times, large minimum quantities and a commitment to underwrite large quantities of stock."

A corporate image can be personalised by adding a customers logo to a woven tie or printed scarf to give extra impact. A classic suit can be bought to life through the use of a vibrant shirt, tie or waistcoat. Denny's has an extensive waistcoat range of over 30 classic and contemporary styles and over 24 shirts and blouses to mix and match with the tailored wear.

Corporate work wear can be further personalised by adding specialist embroidery, or the application of a "tax tab" a woven label which is sewn in to the pocket or waistband.

Denny's have specially selected, for the restaurant and hotel sector, four of Brook Taverner's leading ranges:

The Sophisticated Collection

Denny's best selling classic range, has 14 fashion and traditional pieces tailored in a fully machine washable Poly/Wool/Lycra fabric.

The Corporate Fashion 12 piece collection

Fashion led tailoring, using high performance fibres make this collection slightly harder wearing, ideal for almost all customer facing staff.

The Performance Collection

For staff looking for a durable, yet presentable fabric able to cope with a more demanding workplace, ideal for security, chauffeurs, etc.

The Easycare Collection

This great value range is ideal for any hotel environment where style, convenience and easy care is required.

For the complete range of Denny's corporate workwear to buy and try on, visit Denny's specialist fitting centre at Denny's 47-53 Watling Court, Watling Street, London EC4M 5SH

Tel. 0207 489 8189

To see examples of all the ranges visit Denny's flagship store in the heart of London's West End at 55a Dean Street.

For further product information or to order a catalogue please contact Denny's Sales Team on 01372 377904 or visit Denny's website at www.dennys.co.uk

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