Sodexo named Business Superbrand for third year

22nd March 2011, 9:51am

Sodexo, a leading provider of on-site service solutions, has once again been listed as one of the UK's leading business to business brands by the Superbrands organisation.

Sodexo was chosen as a Business Superbrand for the third year following a selection process by The Centre for Brand Analysis. The Centre analysed the views of a panel of experts and 2,000 individual UK business professionals.

The definition of a Business Superbrand is as follows: 'A Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.'

In addition, brands were assessed on the following three counts: Quality, reliability and distinction.

Aidan Connolly, chief executive, Sodexo UK & Ireland, commented: "Today, brand is value. To be recognised as a Business Superbrand is a fantastic achievement for Sodexo. The strongest worldwide brands are those that succeed in becoming known, then admired, then chosen."

Stephen Cheliotis, chairman of the Expert Council & CEO, The Centre for Brand Analysis, added: "Congratulations to Sodexo on achieving Business Superbrands status. This status confirms the strength and potency of the brand in the UK."

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• 01 Jul 2011 - Sodexo UK & Ireland opens new London headquarters
• 01 Jul 2011 - Sodexo gives away thousands of apples to local schools
• 23 May 2011 - Sodexo appoints managing director to lead Prestige London
• 23 May 2011 - Sodexo reveals new human resources appointment
• 15 Mar 2011 - Sodexo secures catering contract with sportscotland
• 15 Jan 2010 - Caterer Sodexo extends ING Bank contract
• 04 Jan 2010 - Sodexo's corporate HR director takes global opportunity
• 01 Sep 2009 - Sodexo staff underpaid
• 15 Aug 2009 - Sodexo retains Balmoral Estate contract
• 14 Aug 2009 - Sodexo lands University of Stirling contract
• 03 Aug 2009 - Sodexo connects with Nokia win
• 23 Jun 2009 - Sodexo expands its Aspretto offer
• 16 Jun 2009 - Sodexo wins Corporate Citizen award
• 01 Jun 2009 - Sodexo takes action
• 08 May 2009 - New development director at Sodexo
• 01 May 2009 - Sodexo announces Marine Stewardship Council award
• 12 Mar 2009 - Sodexo to fund training at Hoxton Apprentice
• 11 Feb 2009 - Sodexo becomes partner in £12bn PFI project
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• 18 Sep 2008 - Sodexo manager is model student
• 23 Jun 2008 - Sodexo Prestige wins Stadium Experience award

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