Superhero goes online to combat childhood obesity

16th January 2009, 12:09pm

“Fruitness enjoy it” is a three-year campaign promoting healthier eating habits raising awareness about fruit and the role it plays in preventing child obesity.

Refreshed and renewed in look and content, the Mr. Fruitness website – featuring the superhero in green tights – offers its junior friends a fun online fruit quiz about the role that fruit plays in nutrition.

Once they have registered on the Fruitness site (in five languages: Italian, English, German, Polish and Swedish), children and teenagers from all over Europe can create their own personal logo in peach, pear or kiwi shapes, play with Mr. Fruitness and his magic fruit-team and answer the fruit-quiz together with their parents.

The questionnaire will be an invitation for them to give their views on fruit consumption, vote for their favourite fruit and describe what they have learned while navigating on the Mr. Fruitness site.

The campaign is financed by the European Commission, Agea (the Agricultural Payment Agency) and CSO and cost 4 million euros.

Weblink: www.fruitness.eu

Related Articles:

• 26 Aug 2011 - Industry experts speak out about obesity report
• 28 Jan 2010 - The London Metropolitan and City University of New York join forces to combat child obesity

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