Ian Pegler

The Heston Menu rescues Little Chef from administration

14th October 2009, 9:29am

After falling into administration in January 2007, Little Chef has bounced back stronger than ever with profits forecasted at £3m by the end of December, thanks to Heston Blumenthal's culinary magic.

Blumenthal's new menu trialled at the Popham Little Chef is thought to be the key driver of the turnaround. The Heston menu has been rolled out to York and Kettering West.

Little Chef chief executive officer Ian Pegler said: "We are now taking the Heston menu to restaurants in the North and Midlands to see how it is received."

Pegler added: "There's hope for other household brand names like Woolworths which tripped over by the recession but have a soft spot in the hearts and minds of the nation. In our case fortunately, that's also their stomachs."

Related Articles:

• 23 Jul 2010 - Managers on a mission - to find star local and regional suppliers for new Marco Pierre White restaurant
• 28 Aug 2009 - Little Chef makes the Good Food Guide
• 24 Jul 2009 - Blumenthal makeover for Little Chef mascot
• 28 Nov 2008 - Little Chef gains a big chef

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Rosemary Owen

05 December 2009 at 5:25pm

Went to Little Chef Towcester Silverstone recently, staying at nearby Travel Lodge. Food great but more than that, was a urgent visit to UK from Menorca (arrived 2.20am previous night)and my mobile phone packed up. Chef allowed me to use his phone to phone the Hospital. So food was good and staff could not do enough for me. Well Done. will certainly visit again.

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