The National Farmers' Union supports Compass campaign

5th February 2010, 10:36am

The National Farmers' Union (NFU) has announced its public support for Compass Group UK & Ireland's campaign to eliminate confusion around local sourcing.

Compass, part of the world's largest catering company, recently launched its Truly Local, Truly British campaign with Gary Rhodes which sets to define unambiguously what the words "British" and "local" mean in relation to food provenance. 

As well as giving consumers peace of mind about the true origin of their food, the campaign aims to support British farmers, growers and producers through helping them to supply their produce to more local and UK client sites.

'Truly Local' applies only to food which uses locally produced ingredients, grown and harvested or born, bred and slaughtered within a 50 mile radius of the Compass client location where it is consumed.

Mike Walden, purchasing director of Compass Group UK & Ireland, said: "To have the NFU's endorsement of Compass' Truly British, Truly Local campaign reinforces the fact that not only are we helping to demystify food sourcing claims for consumers but we are also acting in the interests of British farmers and growers.

He added: "Since launching the campaign, many UK growers and farmers have registered their interest in becoming a Truly British, Truly Local supplier.  These are farmers and producers with which we have not previously held a relationship; it is a fantastic opportunity for Compass and for small locally-based suppliers who want to see their produce being enjoyed across the country."

Related Articles:

• 31 Dec 2007 - NFU says world food supply on 'knife-edge'
• 21 Jun 2007 - NFU calls ASDA price cuts hard to stomach

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