Vimto wins innovation award for teen pouch

1st July 2009, 12:50pm

Growing soft drinks brand, Vimto, has won the Food North West Award for Innovation for its new re-sealable pouch product, which was launched to market in May this year.

Vimto beat five other shortlisted companies to win the Award at the prestigious FoodNW Awards 09, held at Manchester's Hilton Hotel on 25th June.

Vimto's 250ml re-sealable pouch was recognised for its relevance to the teenage market, and its reduced environmental impact– as the fully recyclable pouch uses less packaging than conventional packs and is more efficient to transport – thereby reducing Vimto's carbon footprint.

Jonathan Bye, managing director of Vimto Soft Drinks, said: "It is fantastic to receive any award, but one for NPD so soon after the launch of a product is a notable achievement. I would like to congratulate all those involved with the launch, of which there are many, as this accolade is a great example of what can be achieved by a united team effort."

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• 08 Mar 2011 - Fruity Vimto facts
• 15 Nov 2010 - Vimto update
• 23 Aug 2010 - Fruity facts & figures from Vimto

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