Virgin Trains extends weekend breakfast trial

3rd July 2009, 11:11am

The trial of a Great British Breakfast bargain on selected Virgin Trains at weekends has proved so popular it is to be extended.

Glasgow passengers will also be able to enjoy a full complimentary cooked breakfast on Saturdays and the experiment to test demand will continue on routes between London Euston and Birmingham, Wolverhampton, Liverpool, Preston and Manchester.

The original trial on 16 trains each weekend during June is extended to weekends up to Sunday 26 July, but involving 17 trains from Saturday 4 July.

Complimentary breakfast will be available at-seat in First Class on the chosen trains, with a brunch option later in the morning and early afternoon on some trains.

A Weekend First upgrade costs an extra flat-rate £15 per single journey on Virgin Trains for holders of most Standard Class tickets, but people travelling with Standard Anytime tickets can upgrade without making any extra payment.

The Virgin Trains promotional theme of 'Weekends are back!' is emphasised by the opening of First Class Lounges on stations at weekends for the first time, also to test the leisure market for facilities that are already enjoyed Mondays to Fridays when business people are travelling.

Bob Powell, on board director for Virgin Trains said: "The offer of complimentary food, served at your seat as a trial to test the market, is being extended to encourage even more people to trade up to First Class at weekends. They will also enjoy the benefits of unlimited free Wi-Fi access, which is charged at an hourly rate in Standard. 

The Great British Breakfast offers outdoor-reared British pork and herb sausage, sweetcure back bacon, free-range fried egg, potato rosti and grilled tomato (or there is an equivalent vegetarian grill).

Alternatively, customers can have a roll with bacon or sausage or vegetarian sausage, or a fruit plate. The main course is accompanied by toast and marmalade, orange or grapefruit juice, water and tea or coffee.

Later, brunch is offered. This is the breakfast menu but with the option of a "light bite" snack as an alternative. The usual weekend offering of tea, coffee and biscuits will continue to be available at other times.

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• 07 Oct 2010 - Virgin Trains wins RSPCA award

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