Volume sales of prawns soar by 14%

29th April 2010, 12:11pm

Despite the recession, volume sales of warmwater prawns have increased by 14%, according to the latest figures from Seafish, the authority on seafood.

Britons consumed 15,400 tonnes of warmwater prawns worth £190 million in the last twelve months. These figures suggest that consumers are still choosing to buy what have been previously considered luxury food items to enjoy at home.

Warmwater prawns, also known as king prawns, are imported into the UK from South East Asia and South Central America. Prawns are increasingly being used as a healthy meat substitute in curries, stir fries and pasta dishes.

Karen Galloway, market insight manager at Seafish, said: "There is no doubting the appeal of these larger prawn species to the UK consumer.  Warmwater prawns have always been seen as exotic and exciting due to their use in spicy and heavily flavoured dishes. 

"Retailers and suppliers have been encouraging consumers to buy them more frequently by ensuring that they are promoted on a regular basis. As a result, we have become used to including them in our diet and sales continue to grow."

Prawns are also set for a boost in figures after new research by the University of Surrey confirmed that prawns have no effect on blood cholesterol. The research project was organized by the Shellfish Association of Great Britain (SAGB) to dispel the common myth that shellfish raises levels of bad cholesterol.

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• 12 May 2010 - 74% of diners opt for prawns as healthy option when eating out
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