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WI-FI BRINGS A BUSINESS BOOST
Restaurants providing free wireless internet services - Wi-Fi - are likely to see sales increase while building on customer loyalty, according to a survey by freehotspot.com.
Research among 1000 users in six European countries showed 84 percent were more willing to purchase from businesses offering the service, while 96% said that they would return again.
Half the Wi-Fi users surveyed stated that they came to the HotSpot location specifically for the free Wi-Fi while the remaining half were 'regular' customers of the establishment.
Related Articles:
- 21 Apr 2009 - BT serves up Wi-Fi at Starbucks
© Cost Sector Catering
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August 2010
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