

When it comes to successful school catering, Shropshire Local Authority is one of the country's leading lights.
Led by Primary Area Manager Ann Hirst, they were one of the first Authorities to pilot the 'Food for Life' government initiative encouraging the use of local and organic produce, plus adherence to strict nutritional guidelines, and consequently gained the first allocated Silver Medal for their efforts.
The accolade was well worth it – since winning the award, uptake on school menus throughout the Authority is up 48% (based on last summer term), and looks set to increase even more. But the hard work doesn't stop there.
With responsibility for all food across 142 primary schools, 24 secondary schools and three Public Funded Initiatives within Shropshire, and constant pressure from parents, the government and the media, Ann and her colleagues know they can't afford to rest on their laurels.
As a result, they cherish close working relationships with trusted suppliers. "It's vital we work with people that fully understand our vision for school catering, and can help deliver against our needs," she comments.
Milk Link Foodservice is one of these. "Since we first met with them, the team at Milk Link Foodservice have worked tirelessly to help develop our food and drink offering. Unlike most suppliers – who just want you to try their products – Milk Link are genuinely approachable, and make our life easier by constantly coming to us with menu ideas," she says.
Ann first took on a range of Moo branded Organic Milk drinks, which proved an instant hit with the children, whilst also meeting criteria for the Food for Life programme.


"All parents in the region are sent out termly menus for their child's school. If one of our school caterers changes a dish for any reason, word soon gets around, and the parents often phone us up directly to ask why it's changed! It's great that they're so on board with what we're doing – as it inspires us to constantly improve."
Visit: www.milklinkfoodservice.com
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